Highly Self-Referential and Potentially Non-Standard Academic Work (medium) Faruk Alpay is identified as the 'creator of Alpay Algebra' and has published several recent papers (June/July 2025) with highly unusual, self-referential titles, including: 'Alpay Algebra VI: The Universal Semantic Virus and Transfinite Embedding Alignment,' 'Emergent AI Identity via Transfinite Fixed-Point Convergence in Alpay Algebra,' and 'Formal Proof: Faruk Alpay ≡ Φ^∞.' While specializing in recognized fields like dynamical systems and fractal geometry (Authorea profile), the reliance on concepts named after himself and the grandiose titles raise concerns regarding the academic credibility, rigor, or mainstream acceptance of his published work.